Retailers Check Out Video Advertising for Back-to-School

Boost ROI Where Your Online Advertising Lives
As the NRF survey shows, parents are doing back-to-school product research, comparing prices and hunting for coupons beyond the family computer. More than 30 percent of K-12 and college back-to-school shoppers plan to research purchases on their smartphones. The same is true of planned purchases via tablets. Fortunately, there are new technologies that help advertisers deliver messages on every kind of device. Now, shoppers on smartphones and tablets can see the same ads that they would on their PCs with interactivity and dynamically relevant messaging. Advertisers must be able to do this without adding layers of additional technology or complication through a “build once, advertise everywhere” approach.