Retailers Check Out Video Advertising for Back-to-School

Establishing local relevance is also part of this new equation. Retailers can use geotargeting to provide directions to get shoppers in the store with less hassle. This will help to increase brand favorability instead of frustrating a mom by sending her across town to a store location, when one was within miles of her home. Traditionally, this kind of dynamic geotargeting has been difficult and time consuming, but now any retailer can add this to an online campaign.