Retailers Check Out Video Advertising for Back-to-School

Matching Capabilities with Consumers Demands
Shoppers expect engaging ad experiences. Static, low-fi banners are outdated and won’t tempt today’s savvy consumers. Instead, retailers can use online video within traditional display banners to deliver all the things back-to-school shoppers are looking for, from coupons and discounts to product information. Using a primary TV ad as the base of an online in-banner video ad, retailers can include secondary videos about products. Now consumers can access the information and content they need, without being directed to another site.