Retailers Check Out Video Advertising for Back-to-School

The way parents and students approach back-to-school spending is changing. Many of the trusted rules that retailers apply to the back-to-school buying cycle are quickly going sideways due to the state of the economy combined with layaway, longer discount cycles and major couponing sites. Even the National Retail Federation (NRF) forecast for back-to-school spending per child has decreased to $603 in 2011, compared to $606 on average in 2010.