Retailer Web Performance Report Card: Nike and Blockbuster

Nike, the world's largest athletic shoe and clothing maker, improved in both response time and availability over last month. The retailer's response time was up three spots to No. 43 at 6.4877 seconds. The good news was Nike's availability jumped from No. 36 to No. 17 (99.78 percent). Nike's social media and community-building strategy has been praised for capturing large amounts of valuable data on how consumers live and work out. It's great to see the brand is in direct contact with its customers and fans. These relationships will greatly help Nike to deliver an online user experience their customers need and want.