Retailer Web Performance Report Card: Nike and Blockbuster

With Netflix's DVD-by-mail service and other online video streaming services (e.g., iTunes), Blockbuster, a subsidiary of DISH Network and DreamWorks Animation, has had its share of challenges and troubles in recent years. The movie rental retailer closed 300 stores earlier this year. As these brick-and-mortar stores disappear, the brand's website becomes more important than ever. In fact, it's essential to Blockbuster's efforts at drawing customers to download movies to computers and entertainment devices.