Retailer Web Performance Report Card: Nike and Blockbuster

First, the benchmark average for response time among the top 50 retailers was 4.4393 seconds. As I like to tout, it's important to be below the three-second mark, as that's the magic tolerance number for many online visitors. Consistency of performance is a meaningful metric worth mentioning as well. I'd rather it take a tenth of a second slower (on average) for my site to load if it meant a more consistent experience for each user. The benchmark average for availability was 99.56 percent. If you aren't striving for 24/7, 365-day availability, as is expected today, you're missing the boat — or in this case, opportunity for revenue.