The Monthly Retail Social Spotlight: Michaels Stores, Chico’s, Dick’s Sporting Goods

Similarly, the brand's posts about more serious athletes focus on the drive all athletes have in common. Consider both its posts on achievement ("Hofstra pitcher Olivia Galati picked up her record fifth perfect game in the conference semifinals yesterday," May 10) and healthy competition ("LeSean McCoy challenged the ‘old’ Michael Vick this week to a race in the 40-yard dash … and lost by five yards. Which two athletes would you most like to see go head-to-head in a foot race?" May 4).