The Monthly Retail Social Spotlight: Michaels Stores, Chico’s, Dick’s Sporting Goods

Even posts about its products are packed with action … verbs, that is. An April 28 post about Saucony sneakers reads, "Dig deeper. Push farther." A May 2 post about Nike's football cleats says, "Burn the defender off the line, haul in the pass and explode into the end zone." In addition, DSG frames these product posts to be about performance and motivation, qualities of importance to even the most casual athlete. DSG's popular and inspiring #RunFor series picks up on those themes as well, with featured runners and "regular" fans/followers sharing their reasons for running.