The Monthly Retail Social Spotlight: Michaels Stores, Chico’s, Dick’s Sporting Goods

Dick's Sporting Goods (DSG) has 2 million Facebook fans, and its Timeline, where the brand typically posts three times a day, is all action all the time. DSG covers a number of sports, from Olympic wrestling to college softball to professional hockey, at all levels, from youth sports to the big leagues, and it's very successful at rallying fans. For example, DSG's posts about saving wrestling in the Olympics are extremely popular. A cover photo dedicated to the issue earned 247 comments, 2,010 shares and 10,444 likes, and a Facebook app containing a petition to keep wrestling in the Olympics has gathered over 71K signatures.