The Monthly Retail Social Spotlight: Michaels Stores, Chico’s, Dick’s Sporting Goods

Chico's, which posts one to three times a day on Facebook, also focused on a promotion about its fans. However, Chico's promotion wasn't about fan interests, it was about actual fans as the brand's base approached and passed the 500K mark.

On April 29, Chico's announced its goal and hinted at an incentive: "Help us reach half a million fans … and there's a special surprise for you when we do! Simply ‘Share’ this message and invite your Facebook friends to ‘LIKE’ our page for something fan-tabulous!" The post received 6,173 shares, 7,560 likes and 295 comments, and helping the brand reach its 500K goal. Chico's rewarded fans by releasing a Facebook offer — "Celebrating 500K Fans! 30% OFF" — and launching a sweepstakes for a $2,500 shopping spree.