The Monthly Retail Social Spotlight: Michaels Stores, Chico’s, Dick’s Sporting Goods

Michaels hosted the Pinterest-based promotion "You Know You're Creative When" via a Facebook app that walked fans through the steps of pinning from the promotion's gallery and entering the sweepstakes. There were humorous sayings and colorful images to choose from for a number of creative outlets, like "You know you're a painter when you have more palettes than plates" and "You know you're into beading when you find more beads than coins in your couch cushions." Each was pinned hundreds of times.