The Monthly Retail Social Spotlight: Michaels Stores, Chico’s, Dick’s Sporting Goods

Currently, Michaels has two regular features on Twitter: #DIYFriday and the "Tuesday Tip." #DIYFriday, which also "happens" on Instagram, breaks craft projects into four simple steps, each with a photo and brief instruction. Over 900 fans liked #DIYFriday on May 10, a quick corsage, and 240 shared it. For its "Tuesday Tip," Michaels presents ideas that make challenging tasks easier. It typesets the copy in white on a red background, creating a shareable image. A tip on May 7 for customizing ribbons using a computer printer received 963 likes and 381 shares.