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Moving Forward
Most retailer investments over the past few years has been on technology. Technology will continue to have a huge impact on the shopper experience, however, retailers can't afford to forget about the basics. Consumers want personalized service, fair and consistent pricing, and products to be in stock when they go to purchase them. The key for retailers to maintain their market share will be to continue listening to and understanding their customers, leveraging technology wisely, and focusing on improving the customer's multichannel shopping experience.
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Steven Skinner
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