5 Tips to Grow Market Share in an Omnichannel Retail Environment

4. Free shipping, anyone? Consumers today are comfortable shopping online; 43 percent of shoppers surveyed said they prefer mobile or online shopping to in-store. When deciding where to purchase online, shoppers reported they were most influenced by two factors: delivery cost and pricing (which included markdowns, discounts and promotions). Retailers looking to maintain their market share should consider the competitive advantages afforded by things such as free shipping and free returns, as well as online sales.

5. Personalization preferred: When it comes to tracking shopping habits, loyalty numbers was the method most preferred by consumers, with use of credit card numbers and cookies on computers the least preferred.