5 Tips to Grow Market Share in an Omnichannel Retail Environment

3. Multichannel matters: Integration of brick-and-mortar stores, mobile and e-commerce, while maintaining brand representation through social media, is important for customer satisfaction. Shoppers rated cross-channel fulfillment as a key customer expectation. Retailers need to consider the bigger picture when it comes to their distribution channels for order online/pick up in-store. Given the substantial investment that's required, retailers should address associate training, store policies and inventory processes to scale operations as well as supply chain efficiencies.