5 Tips to Grow Market Share in an Omnichannel Retail Environment

1. It starts with pricing: Not surprisingly, a large factor impacting customers’ in-store purchases is price. As many as 55 percent of shoppers surveyed said if an in-store price seemed too high, they would leave the store and either look online or visit another store for the product. Before discounts and promotions even come into play, consumers want a fair, initial price. Customer retention depends on it.