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Other retail integration trends were on display at IRCE as well. The integration of retail and social networking as a commerce platform — also known as F-Commerce, or Facebook Commerce — was a big one. Attendees learned how greeting card retailer Hallmark recently started selling merchandise directly on Facebook. Vendors offering applications to add e-commerce capabilities to Facebook — such as Payvment — were on display as well.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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