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At IRCE, Imran Jooma, president of e-commerce for Sears Holdings, discussed his brand's mobile commerce strategy and how the channel enables it to connect with customers on a variety of levels. "Mobile is the epicenter of social media and multichannel," he said. "It bridges the gap between the online and offline spaces."
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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