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While these weeks have been busy, they crystallized for me the fact that we're on to something: Cross-channel retailers — whether they're originally from the catalog space, online space or traditional brick-and-mortar retail space– — are focusing more and more on integrating sales channels, including transactional websites, retail stores, catalogs, email, mobile and social media.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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