E-Commerce Trends to Watch in 2015

ROI: What are some tips for retailers as they finalize their 2015 digital marketing strategies?
DL: Retailers that take advantage of emerging e-commerce trends can get a leg up on their competitors by expanding their markets locally by selling online, in person or on mobile, and globally through evolving technologies. Technology and credit innovation, in particular, is a burgeoning category, as uniquely valuable credit for e-commerce businesses and consumers has become available over the last several years.
Many online retailers are already increasing conversion rates and ticket sizes by enabling "in checkout" credit products. These types of products allow consumers to immediately access a line of credit, subject to credit approval, at online retailers that accept PayPal, without the seller having to take on any risk. On the business side, online retailers that are unable to get loans from traditional lenders may find success with loans like PayPal Working Capital, which uses PayPal sales volume to underwrite the loans. Businesses are using these funds to increase inventory, hire seasonal workers and launch marketing campaigns.