E-Commerce Trends to Watch in 2015

ROI: Where do you see mobile headed in 2015?
DL: Mobile commerce is on the rise and is expected to hit $204 billion globally by the end of this year. PayPal itself processed more than 1 billion mobile transactions in 2014. Consumers are spending more and more time on their mobile devices and increasingly expect to be able to move seamlessly between all elements of their purchasing journey — no matter where they are physically or what device they're using.
As consumers shift to mobile, savvy retailers are using mobile solutions to target customers, personalize the shopping experience and solve in-store pain points. Early-adopting small businesses have begun experimenting with a variety of mobile tools as they look to drive new sales, develop stronger customer relationships and simplify their operations. Broadly available tools like mobile offers and mobile-based card terminals sit alongside industry-specific solutions that have also been piloted — e.g., the ability to order ahead and skip the line.