E-Commerce Trends to Watch in 2015

ROI: How can retailers use marketing automation (e.g., abandoned cart messages) to increase sales?
DL: Many retailers send targeted emails to consumers who have abandoned carts, some incentivizing them with bundled offerings to complete a larger transaction. One of the most promising new strategies for retailers is to develop a truly comprehensive omnichannel strategy, one that enables consumers to pick back up in one channel a cart that they may have abandoned in another channel (e.g., mobile to desktop) without having to start over or input their purchase information again.
In addition, giving consumers the ability to store their payment information and shipping and billing addresses is a proven way to improve conversions — the less data entry required, the more likely it is that a customer will check out rather than abandon their cart. Solutions that enable customers to purchase in an app with a single touch on their mobile devices remove obstacles from the checkout process and help to increase conversions for retailers.