E-Commerce Trends to Watch in 2015

ROI: What steps can online retailers take to increase international sales in 2015?
DL: First, retailers need to invest time in understanding which products are in demand in particular markets, shaped in part by cultural traditions, holidays and events. Retailers of any size can sell internationally in cost-effective ways via e-commerce, but they need to do their homework before going global. Retailers also need to determine the differing regulatory requirements for customs, duties and taxes that can make both shipping and accounting a challenge when selling internationally.