E-Commerce Trends to Watch in 2015

Retail Online Integration: How do you see social commerce evolving in 2015?
Dan Leberman: Social commerce sales in the U.S. are expected to reach $14 billion by 2015, and has evolved significantly from what it was just a few years ago. Social commerce used to mean that retailers were encouraging their customers to simply buy via their social media brand pages, which never took off. Today, we're seeing a rise in social commerce, but in ways that browsing, buying and sharing are happening more naturally. For example, sharing and buying on apps like Houzz and Pinterest. We'll continue to see this type of growth in social commerce in 2015.