5 Tips for Improving Marketing Campaigns to Home Sellers
5. Track ROI for your pre-mover marketing program. Retailers can track ROI by comparing years of housing data with customer sales databases to match up addresses and see where past purchases were made relative to listing or sales dates for homes. Those insights can also be used to improve the timing of future campaigns.
- Companies:
- Target
Scott Bailey is executive vice president of Target Data, which unlocks the power of customer data through highly targeted marketing campaign execution.
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