5 Tips for Improving Marketing Campaigns to Home Sellers

4. Send direct mail to consumers. After determining your targets, think through your unique selling proposition and come up with an offer that encourages prospects to respond. For instance, a retail store can offer 20 percent off to a customer who buys within two weeks of their move date. It's important to try different messages through A/B testing to figure out what's most effective. Each segment is different, so no retailer will perfectly nail the messaging on the first try.