5 Tips for Improving Marketing Campaigns to Home Sellers

2. Determine which customers are most lucrative. The best pre-mover campaigns focus on the most lucrative customer segments with the highest potential return on investment. Are you a high-end retailer who only wants customers who have listed their homes on the market for more than $400,000? Or are you willing to take someone who has a lower price point? Before you can embark on a mover marketing campaign, you need to identify which customers will yield the best results.