5 Tips for Improving Marketing Campaigns to Home Sellers

1. Identify current customers who are preparing to move. By matching up housing and company sales data, retailers can identify if their customers have listed their homes for sale. Before pre-mover marketing, companies were stuck waiting for a Post Office change of address or until their customer sales data showed a discrepancy. With a proactive pre-mover marketing plan, companies can reach their current customers before the move — and ahead of the competition.