5 Tips for Improving Marketing Campaigns to Home Sellers
The difficulty with marketing to movers is the limited time frame. As the housing market improves and homes sell faster, the window of opportunity continues to shrink. More companies are recognizing the need to reach consumers before the move, when the most spending occurs.
What can marketers do to reach the lucrative "pre-mover" group with the right message at the right time? Using online real estate listing data, retail marketers have more access to information about their current customers and potential customers than ever before. Using these five steps, retail marketers will see a boost in spending from consumers preparing to move.
- Companies:
- Target
Scott Bailey is executive vice president of Target Data, which unlocks the power of customer data through highly targeted marketing campaign execution.
