How Bealls Uses Rich Media to Drive Conversions, Cross-Channel Sales

5. Community content captures customers. Provide the ability for consumers to upload photos directly from a product page to their social networks so their friends can comment on an item, Sadlowski said.

6. Mobility drives multichannel momentum. Don't miss out on the next big thing in retail — mobile — by developing a mobile site enhanced with rich media that allows for browsing and buying; search capabilities for latest or best-sellers, nearest stores, promos, click-to-call; text for pickup and promotions; and local search powered by GPS.