
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
4. Make it personal and empowering. Use rich media to adapt to the personalities of shoppers and engage them, Sadlowski said. Retailers doing this well include Home Depot, which uses drag-and-drop technology to allow consumers to design rooms, such as a bathroom (pick tile coloring, cabinets, vanity, tub, etc.); and Wal-Mart, which has a section on its site where consumers can design their own ring — have a name engraved, choose a stone, etc. — and the images of the designs are dynamically served to them.
0 Comments
View Comments
- Companies:
- Home Depot
- J.C. Penney
- Wal-Mart
- People:
- Kim Siefke
- Wayne Sadlowski
- Places:
- Florida
- Orlando, Fla.

Related Content
Comments