How Bealls Uses Rich Media to Drive Conversions, Cross-Channel Sales

6 Ways to Use Rich Media to Drive Sales

In his part of the presentation, Adobe Scene7's Sadlowski offered six strategies — and examples — retailers can follow to optimize the power of rich media.

1. Content is king. The bigger the product shot, the better, Sadlowski said. Focus on the content first, then the buttons/accessories. Full-screen viewing with mouse-over navigation is an example of this. Retailers he cited doing this well include Burton Boards, Lands’ End, Victoria's Secret, Under Armour and Room & Board.