How Bealls Uses Rich Media to Drive Conversions, Cross-Channel Sales

In its quest to be a channel agnostic organization, Bealls created an environment where its easy for consumers to do business with the company, both online and in-store. The retailer developed campaigns to create synergy between the two channels, such as sending unique coupon codes to customers via email for in-store purchase, and vice versa. In fact, Siefke said that 75 percent of Bealls’ in-store customers come via email. The internet serves as the customer acquisition tool for Bealls, Siefke said.