How Bealls Uses Rich Media to Drive Conversions, Cross-Channel Sales

For Bealls, a family-owned regional department store in Florida, enhancing users’ experiences online was critical to the growth and success of its business. With a brick-and-mortar presence only in Florida, and a loyal customer base of seasonal customers and travelers, the lifestyle apparel and home décor retailer needed to be able to sell to these consumers year-round, not just when they were visiting the Sunshine State on vacation. So Bealls invested in its e-commerce site. In particular, it targeted rich media applications as a way to engage consumers online.