6 Ways to Maximize Your Multichannel Experience

Syverson offered tips around creating a purpose-driven product offering, as well as how to leverage products to their fullest potential. To create a purpose-driven product offering, Syverson offered best practices that included the following:

• think brand and mission first;
• offer your product as a holistic experience;
• focus on the depth and breadth of your product vs. your niche;
• make sure it helps solve your customers’ pain points; and
• make sure it's in sync with your customers’ dreams and aspirations.

To leverage products to their full potentials, Syverson offered best practices that included the following:

• be sure they have multichannel synchronicity;
• use a full repertoire of promotional activities to get the word out about them;
• understand the power of social media as a marketing tool;
• don't forget about public relations; and
• keep niche, long-tail opportunities in mind.