6 Ways to Maximize Your Multichannel Experience

Another way to make your brand stand out from the competition is to have a high MIQ, or merchandising intelligence quotient, according to Andrea Syverson, president of IER Partners, a merchandising consultancy for multichannel retailers, who also spoke during the session.

Retailers with high MIQs, Syverson said, "know their brand, have created a purpose-driven product offering and are leveraging their product offerings to their fullest potentials."