6 Ways to Maximize Your Multichannel Experience
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6. Keep an eye on your brand. Technology and customer access points are changing more rapidly than ever, Moraskie said. Take advantage of these opportunities by making sure your brand is represented on social networks and in other more traditional types of marketing such as email. "Brand integrity isn't variable," Moraskie said. "Use it to your advantage."
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- Companies:
- Boston Proper
- IER Partners
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