6 Ways to Maximize Your Multichannel Experience

4. Appeal to your customers’ lifestyles. Boston Proper "knows that its 47-year-old customer is smart, sophisticated and has a very busy schedule, so we position ourselves as the go-to destination for the events happening in their lives," Moraskie said.

5. Reward loyalty. Boston Proper regularly offers its very best customers offers or promotions to reward them for their business, Moraskie said. A Boston Proper campaign that ran in May, for example, offered its best customers $20 off their next order.