6 Ways to Maximize Your Multichannel Experience

2. Leverage and adapt great creative. Start with a great product and expose it repeatedly, Moraskie said. Put it on your catalog's front cover, on your homepage, in your emails, and on your landing and category pages. "Consistent messaging spoken with conviction really drives sales," Moraskie said.

3. Eliminate guesswork. Since Boston Proper's customers like to shop head-to-toe, "we make sure to do things like show complete outfits in our catalog layouts and offer cart upsells online to complete looks," Moraskie said. "We also make it easy for consumers to buy, as well as find customer service and online answers."