How Personalization Can Go a Long Way to Creating Customer Loyalty

These companies partner with financial institutions to analyze purchase histories to pair users with rewards from their favorite retailers they're guaranteed to love. Retailers, in turn, get access to their most loyal customer base as well as prospects and customers who have fallen off the radar. Retailers also have complete control over what offers and types of offers are shown to certain users based on where they shopped, how much they spent, their location and how frequently they visit the retailer.