How Personalization Can Go a Long Way to Creating Customer Loyalty

It's been estimated that a 10 percent increase in accessibility to quality customer data can translate into an additional $1.2B in retail sales. This gold mine of data may not just be sitting on retail's side of the fence, however. Banks are storing more than 619 petabytes of data on consumers, almost twice the data retailers have. This transactional data, accessed through a technology innovation embedded on consumers’ bank statements, is helping drive returns and positively impact customer retention.