How Personalization Can Go a Long Way to Creating Customer Loyalty

Retailers knew better than to drop personalized service all together, however. Loyalty programs ranging from free coffees to discounts on jeans saturated the market as retailers tried to drive customers back to their stores and differentiate themselves from their competitors. Even online, retailers like Amazon quickly discovered how powerful a little personalization can be. Through product recommendations based upon past purchases and browsing history, long-tail sales account for nearly one-third of Amazon's revenue, making the online retailer the one-stop shop for millions of loyal customers.