Retail Email of the Week: Kate Spade’s Graduation Inspiration

The email itself focuses on showcasing items that a friend or relative may want to buy for a soon-to-be-graduate. The headline at the top of the email signals the change in her status: “school supplies,” with “school” struck through.

The rest of the headline provides food for thought for the shopper. It answers the “why” for the buy: “for first impressions, in-person interviews and that new job.”