Retail Email of the Week: Kate Spade’s Graduation Inspiration

Fashion retailer Kate Spade's latest email takes note of a momentous upcoming occasion for many women.

Mailer Name: Kate Spade & Co.
Date Emailed: April 26, 2017

The subject line for this email, "these will go great with her cap and gown,” appears in lower case. It’s a typical practice from Kate Spade & Co., matching how the brand renders its name on everything. The approach continues in the pre-header text, “notebooks, tassel earrings and more,” which offers additional information about the merchandise shown above. It also includes a link to Kate Spade's website to begin shopping.