Retail Brick-and-Mortar Revitalization in the Digital Age

Brick-and-mortar stores are here to stay, as evolving consumer tastes and shopping methods lead to in-store transformations and innovations. Leading retailers have risen to the challenge by recognizing that these changes are a critical step not only to enhancing the omnichannel journey, but also to deepening customers' emotional connection to products. This connection between brand and customer is a fundamental part of retail and the shopping experience. Those retailers that effectively leverage the innovative ideas, technologies and in-store customer experience, while staying true to their brand, will thrive in this new world and attain the Holy Grail: customer loyalty.