Retail Brick-and-Mortar Revitalization in the Digital Age

Revitalization Through Improved In-Store Customer Experiences
Through a blend of digital and physical improvements, several prominent retailers have succeeded in improving the in-store shopping experience. Neiman Marcus, for example, has enhanced its stores with a pilot of "magic mirrors" and interactive retail tables. The retailer has also improved the functionality of its mobile application called "Snap. Find. Shop.," in which consumers photograph a product and the application's image recognition technology displays similar items available for sale.