Retail Brick-and-Mortar Revitalization in the Digital Age

Product and Service Innovations Are the Key to Success
Long-standing successful retailers must grow, innovate and embrace the "retail revolution" if they want to remain competitive and relevant. Brands should focus on their core expertise, while striving for more through product and assortment diversification. Additionally, offering a personalized shopping experience will help retain and acquire consumers. Through product and assortment innovations and unique in-store experiences, brands can meet the challenges associated with the digital disruption and online commerce revolution.