Retail Brick-and-Mortar Revitalization in the Digital Age

As advanced mobile technology drives and enhances the overall in-store experience, retailers must ensure that it contributes to the emotional and interactive experience rather than detracting from it. Amazon.com, Wal-Mart and other leading brands have permanently changed consumers' expectations of retail companies. The future of retail is to not only take place via mobile devices, but in any channel the consumer chooses (e.g., picking up and returning products through different channels). Retailers that do this successfully empower consumers to shop and move seamlessly through both digital channels and stores.