Retail Brick-and-Mortar Revitalization in the Digital Age

The Brick-and-Mortar Store Still Matters
There is and always will be an emotional connection between the consumer and a retailer's products, and that's no different for modern customers with the convenience of mobile shopping, diverse product availability, competitive shopping, online reviews, social media, fulfillment options, and more. Consumers overwhelmingly express the need to see and feel products before they purchase. This tendency explains why 95 percent of all retail sales are either captured or influenced by the store.